The Sonoran Dream

In October of 2022, we started this business with the intention of starting a coffee and waffle concessions truck. The idea quickly sprouted and while we still are striving towards that goal, we wanted to make sure our presence was known. With that, we will be launching our beans soon, amongst other cool products while building our brand. We hope that we can see you along this journey, and sometime soon, meet our goal to serve “cowboy” coffee and our own recipe-waffles to the valley of Phoenix, Arizona. 

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Meet The Owners

Cheif Marketing Officer, Social Media & Sales Director

Steven Stem

STEVEN MADE THE DECISION THAT IT WAS TIME TO DITCH THE 9-5, START A BUSINESS, AND APPLY ALL OF HIS SKILLS TO DO SOMETHING HE WAS TRULY PASSIONATE ABOUT. HE IS A COFFEE LOVER, BUT FELT 'THE SONORAN BEAN' COULD USE A LITTLE EXTRA KICK. THUS, THE BIRTH OF 'SONORAN SWEETS' HE IS HUMBLED AND HONORED TO CALL HIMSELF A FOUNDER AND FRIEND OF THE SONORAN BEAN TEAM.

Chief Financial Officer

Daniel Pegler

DANIEL GREW UP AND LIVED A QUIET LIFE IN CALIFORNIA. AS HE AGED, HE NEVER REALLY KNEW WHAT HE WANTED TO DO IN LIFE. WORKING IN MANY INDUSTRIES AND MANY JOBS, DANIEL FOUND HIMSELF LIVING IN ARIZONA AND FINDING HIS PASSION IN ALL THINGS COFFEE. WITH THE KNOWLEDGE FROM RUNNING A BUSINESS PRIOR TO THIS, HE IS EXCITED AND HOPEFUL IN THIS NEXT ENDEAVOR.

Chief Executive Officer, Head of Operations

Austin Pischner

AVID COFFEE LOVER WHOSE DREAM IS TO SHARE THAT WITH HIS COMMUNITY. HE ENVISIONED A COMPANY THAT BROUGHT BACK THE COMFORT AND STORY BEHIND A CUP OF COFFEE, AS WELL AS, ENCAPTURE THE GREAT AND UNIQUE SONORAN DESERT. THUS, THE SONORAN BEAN... YEEHAW!
  • Cheif Marketing Officer, Social Media & Sales Director

    Steven Stem

    STEVEN MADE THE DECISION THAT IT WAS TIME TO DITCH THE 9-5, START A BUSINESS, AND APPLY ALL OF HIS SKILLS TO DO SOMETHING HE WAS TRULY PASSIONATE ABOUT. HE IS A COFFEE LOVER, BUT FELT 'THE SONORAN BEAN' COULD USE A LITTLE EXTRA KICK. THUS, THE BIRTH OF 'SONORAN SWEETS' HE IS HUMBLED AND HONORED TO CALL HIMSELF A FOUNDER AND FRIEND OF THE SONORAN BEAN TEAM.

  • Chief Financial Officer

    Daniel Pegler

    DANIEL GREW UP AND LIVED A QUIET LIFE IN CALIFORNIA. AS HE AGED, HE NEVER REALLY KNEW WHAT HE WANTED TO DO IN LIFE. WORKING IN MANY INDUSTRIES AND MANY JOBS, DANIEL FOUND HIMSELF LIVING IN ARIZONA AND FINDING HIS PASSION IN ALL THINGS COFFEE. WITH THE KNOWLEDGE FROM RUNNING A BUSINESS PRIOR TO THIS, HE IS EXCITED AND HOPEFUL IN THIS NEXT ENDEAVOR.

  • Chief Executive Officer, Head of Operations

    Austin Pischner

    AVID COFFEE LOVER WHOSE DREAM IS TO SHARE THAT WITH HIS COMMUNITY. HE ENVISIONED A COMPANY THAT BROUGHT BACK THE COMFORT AND STORY BEHIND A CUP OF COFFEE, AS WELL AS, ENCAPTURE THE GREAT AND UNIQUE SONORAN DESERT. THUS, THE SONORAN BEAN... YEEHAW!